STAFF REPORTER
GUWAHATI: Stellar performances, meaningful discussions and terrific turnouts marked the North East Festival (NEF) at the Jawaharlal Nehru Stadium in Delhi which concluded on Monday.
The four-day programme was organized in the format of a carnival with several stalls showcasing the region's food and handicrafts, live music and dance performances, and open mic sessions, engaging the visitors throughout the day and late evenings, while serious discussions on business and economy of the region brought together stakeholders, Government officials, tour operators, and development partners to discuss parameters for building a formidable investment climate to create a flourishing business and tourism destination in India.
According to sources here, the Khati Axomiya Exaaj stall, which has been a part of North East Festival since 2014, earned Rs 2.5 lakh in four days. Owner Priyanku Bharadwaj said, "Duck Fry, Pork with Til, and Smoked Pork were some of the bestsellers. People were excited to taste Assam's kaji nemu (lemon) and bhoot jolokia (king chilli). Momos served with fiery bhoot jolokia chutney and clear soup was another favourite to beat the winter chill. We are very happy with the revenue generated".
Pooja and Liza of Tea Talks sold more than 250 cups of tea per day. "This is our first time running a business venture. We were extremely nervous initially but with the kind of response we received from the visitors has now encouraged us to open a tea café in North Delhi. Our varieties such as Bluepea Tea, Orthodox Black, Masala Tea, and Lemongrass Tea were loved by all. We actually made double the invested money. We are so thankful to the organisers of the festival for this opportunity", commented Liza.
Anamika Deb Deka, founder of Qjel India, a first-timer at NEF received positive responses for her copper jewellery. "This year in NEF, I got a tremendously good response. I am happy that after two dud years, my business finally bagged some positive momentum. I have got three collaboration deals in the festival from the other fellow entrepreneurs from Sikkim and Guwahati. Even the local Delhi crowds have shown their immense love for Northeastern ethnic jewellery".
The 10th edition of North East Festival not only celebrated the cultures and traditions of the region, but also provided a business window to the creative and passionate entrepreneurs. Organizers, investors and visitors appreciated the ideas stemming from grass roots. Entrepreneurs are hopeful that events like North East Festival will help build the linkages with potential stakeholders whose support can improve their prospects in coming years for the larger social good.
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