GUWAHATI: Purbashree.com, the premier digital storefront developed by the Northeastern Handicrafts and Handloom Development Corporation (NEHHDC), has successfully integrated with the Open Network for Digital Commerce (ONDC), an initiative by the Government of India to make e-commerce and online shopping as accessible as UPI. On Friday, Purbashree.com was officially live on the ONDC Network, representing a significant leap forward in promoting the rich cultural heritage of the Northeastern region.
This strategic collaboration with ONDC not only signifies technological advancement but also stands as a cornerstone for the economic empowerment of local artisans and weavers. Purbashree.com now serves as a flagship platform, offering a national stage for these talented individuals to showcase and sell their distinctive creations to a diverse and widespread audience.
This partnership underscores NEHHDC’s commitment to preserving and promoting the extraordinary craftsmanship of the Northeast. Going live on ONDC opens up new possibilities for our artisans and weavers, enabling them to reach a broader market, stated a press release.
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