OUR CORRESPONDENT
NEW DELHI: A five-day cultural extravaganza, Uttar Purvi Mahotsav, a cultural odyssey unveiling the richness of Northeast India, will be held at Pragati Maidan, New Delhi, from January 13 to 17. The event is being organized by the Ministry of Development of the North Eastern Region (DoNER), managed through its CPSE, North Eastern Handicrafts and Handlooms Development Corporation Limited (NEHHDC). The first edition of Uttar Purvi Mahotsav has been meticulously curated to showcase the rich diversity of Northeast India, blending traditional arts, crafts, and cultures under one vibrant umbrella. Envisioned as a cultural mosaic, the event is more than a celebration. It is a platform for economic opportunities, and the festival aims at fostering exchanges in traditional handicrafts, handlooms, agro-products, and tourism offerings, becoming a catalyst for the region’s growth and development.
The festival will highlight the participation of 250 weavers, farmers, and entrepreneurs from the region. It will also serve as a platform to showcase the unique aspects that make the North East Region a cultural jewel. The Mahotsav aims to present the best of Northeast India under one roof with exquisite, handcrafted products, handlooms and textiles, sustainable handicrafts, a bouquet of GI products, indigenous fruits, and organic products of Northeast India. The engaging panel on “Towards Prosperity: Catalysing the North East’s Progress Towards a Viksit Bharat” seeks to underscore the region’s key role in propelling the nation towards vibrancy and progress.
Focused on prosperity, the discussion aims to spotlight the untapped potential of the Northeast, positioning it as a key driver for a vibrant and progressive India. The panel on “Women Leaders in the Northeast” delves into the diverse contributions of women leaders, recognising their important role in laying the groundwork for resilient and sustainable communities in the region. By showcasing the multifaceted roles women play in the North East’s development, the discussion aims to inspire inclusive strategies for building strong and sustainable communities. Under the theme “Northeast in Action,” the panel on “Youth, Workforce, and the Economic Tapestry of India” aims to unravel the compelling dimensions brought to the table by the youth and workforce of the Northeast.
Exploring their contributions, aspirations, and challenges, the discussion will provide insights into how this dynamic demographic can significantly shape the economic tapestry of India. The festival will also provide a conducive platform for significant buyer-seller meetings, fostering valuable interactions across various sectors. These sessions will specifically focus on handlooms and handicrafts, agro- and allied products, as well as tourism. Participants will explore business opportunities and establish meaningful connections within these key domains, further enhancing economic collaboration and growth.
One of the key initiatives connects artisans, weavers, and entrepreneurs with the aim of onboarding 5,000–10,000 artisans annually. Also, the Open Network for Digital Commerce (ONDC) partnership will help small businesses unleash the power of digital commerce. The festival also promises an enchanting journey through traditional dances, mesmerising performances, and a showcase of the region’s rich cultural heritage. The inaugural edition of Uttar Purvi Mahotsav unmistakably transcends being a mere event; it represents a jubilant celebration of Northeast India’s rich cultural fabric and a deep dive into its economic possibilities. The event promises a unique journey where tradition converges with innovation, fostering an environment where diversity thrives and flourishes.
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