Mumbai: With India under lockdown due to coronavirus (COVID-19) pandemic, Google-owned YouTube has seen a 20.5 per cent surge in subscribers’ base in the country, a new report said on Tuesday.
As a primary video sharing platform, YouTube alone garnered over 300 billion views in the first quarter of this year - 13 per cent more than the fourth quarter of 2019 and 11 per cent more than Q1 2019, according to the report by Mindshare India and online video intelligence and analytics platform Vidooly.
The companies studied the video platforms of YouTube, Facebook and Instagram.
The findings showcased a steep increase in content consumption as it reported the time spent by the average user to be over four hours per day as compared to previous — 1.5 hours on social media platforms.
According to the study, COVID-related content has seen a surge of 98 per cent in terms of views and 19 per cent in terms of engagement.
In order to garner better engagement, brands are indulging into thorough marketing through Facebook and Instagram and the Indian government’s efforts in spreading awareness has gained mileage over YouTube, said the report. (IANS)