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Mangalsutra by PALMONAS - Tradition with a modern twist

The mangalsutra goes by many names, and its designs vary across regions in India. It is believed that this accessory emerged and started having auspicious importance sometime in the sixth century

Sentinel Digital Desk

The mangalsutra goes by many names, and its designs vary across regions in India. It is believed that this accessory emerged and started having auspicious importance sometime in the sixth century. In the beginning, it was a single yellow thread tied around the bride’s hand for protection from evil spirits, then slowly it took the form of a necklace and now this traditional jewelry is a part of fashion with a modern twist.

Indian traditions showcase a heavy use of gold jewelry, and the same appears to be true for mangalsutra. This jewelry is an indispensable part of the Indian wedding and bride’s life. The way jewelry designing has evolved, it is obvious that mangalsutra will take a modern turn in design. However, the significance will remain the same as a representation of sacred wedding vows and a symbol of love!

PALMONAS has a latest design Mangalsutra collection, mangalsutra which means sacred thread in Hindi and is a significant part of Hindu culture. PALMONAS provides our lovely Indian culture and tradition with a current contemporary twist, so take a closer look at the PALMONAS’ mangalsutra collection, which is well adored around the country.

The mangalsutras are 18K gold vermeil with 2.5 micron thick gold plating, hence a customer can use them daily like pure gold mangalsutras. They come with a 1 year warranty. Thus, why invest in Pure gold jewelry when you get all the benefits of Demi fine? Looks like gold, feels like gold and stays gold.

PALMONAS as it claims to be a jewelry brand for today’s women and is India’s first Demi-Fine jewelry brand takes the mangalsutra design at its core. Working women are not satisfied with one set of jewelry, they prefer to have a variety of jewelry that goes with their every outfit and not everyone can afford to have expensive fine jewelry. Especially when it comes to mangalsutra, it is a difficult task to style traditional designs with western outfits. Well, not everyone can afford to buy fancy Bvlgari mangalsutra. Connecting all these dots, PALMONAS started to design 18k gold plated mangalsutras that are trending, lightweight, and jewelry of self-expression.

Over the few months since the launch of the exclusive contemporary mangalsutra collection, PALMONAS has been observing huge demand for minimalistic, elegant and short mangalsutra. Demi-fine jewelry is crafted in premium quality which is better than costume jewelry so you need not be worried about tarnishing, or skin rash, made of cheap metals. Jewelry is a mix of pure alloys, precious metals, and semi-precious stones that gives attainable luxury with designs that can be worn on a daily basis.

According to Dr. Amol Patwari, Founder, PALMONAS, “We have also introduced a one-of-its-kind global Mangalsutra collection that is edgy, trendy and at the same time can be worn even with western-wear. Mangalsutra is a delicate possession that often goes into a bank locker, but PALMONAS has made sure that their collection serves the purpose i.e. to make it daily-wear yet timeless jewelry that can be worn for a lifetime without having to worry about the latest fashion. It is overwhelming to see the idea of representing traditional jewelry with modern touch gaining this incredible success”

He further reiterates, “PALMONAS serves jewelry for every occasion for elegant, delicate jewelry that you may wear every day and preserve for a lifetime. And, because of the direct-to-consumer model, it's inexpensive enough to buy for yourself — even if you don't have a specific occasion to celebrate,”

PALMONAS has an enormous range of options to choose from, for daily wear to special occasion wear. The brand aims to bring forward sleek, prim yet intricately designed options that accentuates the look of their customers. Today a woman is adept at making fast-forward choices in her life, who wishes to carry her best-look everyday for which she needs multiple pieces of classy jewelry in her wardrobe that is elegant, comes at a fair price-point and yet is also precious.



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