San Francisco: Former US President and First Lady Barack Obama and Michelle Obama have teamed their production company Higher Ground with music streaming giant Spotify to produce and distribute exclusive podcasts in their own voices for Spotify users across the globe. The multi-year agreement would be with Higher Ground Audio, an expansion of the Higher Ground production company, that would oversee the move into podcasts, Spotify wrote in a post on Thursday.
Under the Higher Ground partnership, the Obamas would develop, produce and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics. “We are thrilled that not only will the Obamas be producing content, but that they will be lending their voices to this effort,” said Dawn Ostroff, Chief Content Officer, Spotify.
Launched in 2018, Obamas’ Higher Ground began with an initial partnership with Netflix, aiming to create compelling content to entertain and inspire the viewers. “Podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together,” Barack Obama said in a statement. (IANS)
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