Gucci, the Italian luxury fashion business, has been slammed on social media for using real tigers in their commercial campaign. Many animal rights activists, including Carole Baskin, the founder of Big Cat Rescue, and PETA, have been outraged by the Ad campaign.
The Gucci Tiger Collection was unveiled earlier this month to commemorate the Chinese Year of the Tiger, which began on February 1st.
Tigers are shown lazing on rugs and perched on pianos in the Gucci ad campaign. The American Humane Society "monitored the set on which animals were present and verified that no animals were mistreated," Gucci wrote in an Instagram caption.
However, a number of Instagram users chastised the design business for utilizing real tigers. One comment said, "It's not okay to use wild creatures in advertising." "Stop employing wild animals in your marketing if you don't use fur. The collection is amazing, but there is no such thing as a real tiger "another person stated.
On Monday, Big Cat Rescue founder Carole Baskin, who found fame with the Netflix series Tiger King, joined the chorus of voices criticizing Gucci.
This type of advertising conveys the worst conceivable message: that tigers are disposable commodities to be used and discarded at will "She informed Yahoo News about it."It took away from the tiger's beauty and made Gucci look awful.
Several other animal welfare organizations have slammed Gucci. The People for the Ethical Treatment of Animals (PETA) urged their followers to "tell them to STOP using wild animals in their ads!"
Meanwhile, in a tweet shared Tuesday, World Animal Protection US wrote: "Gucci is sending the wrong message by promoting tigers as pets and luxury items when they are wild animals who belong in the wild.
"The tigers were photographed and filmed in a separate safe setting, in accordance with Gucci's regulations, and subsequently featured within the campaign," Gucci explained.
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