Indian traditional and ethnic wear, which are so dear to Indians, are also loved by the western fashion culture. Over the years, the west's attraction and demand for Indian 'women ethnic wear' has seen a steep rise. Here's some of the reasons that has made this possible.
Fusion: Fusion in any aspect of art, paves way for innovation. Indian traditional wear has maintained a legacy of grace and elegance through its traditional dresses. On the other hand, western dresses are known for their suaveness and chic designs. Fashion designers across the world ensured to bring a blend between these two aspects of fashion. This further led to the creation of 'designer sarees'. Designer sarees, a term not to rare in a woman's life and in the fashion world. These are available in a wide range of apparels starting from salwar kameez to lehenga cholis. These apparels come in fashionable variations and combinations of comfort and debonair styles. Apparently, this fusion of western and Indian outfits went on to reign international fashion platforms, and events like film festivals. Renowned international models and Hollywood celebrities have also expressed their affinity towards Indian traditional dress from time to time.
Perfect for Traditional occasions: India is an abode of festivals. The entire nation comprises traditional festivals throughout the year. With each culture and religion having their own reasons to celebrate, the demand for traditional outfits never subsides down. Navratri, Diwali, Dussehra, Bihu, Eid and the list that goes on, provides enough reason for an increase in demand for traditional outfits. Even people from other Asian nations likes to wear their traditional outfits for their respective festivals. They also make efforts to layer them with a subtle touch of innovative style. Western people who participate in these festivals experiment by choosing trendy ethnic outfits instead of their formal wear.
Prices: Nothing can escape the aspect of price. When it comes to fashion, affordable fits are the go to options for the mass. The ethnic wear market has been now enhanced with flexible prices which was previously not the case. Modern designers and artisans provide excellent designs and outfits in affordable rates, which comes in with exciting offers and discounts in the e-commerce platforms. Thus, Indian ethnic wear has transformed into a cost-effective and feasible option for customers from all across the world.
Social Media: Social Media surely plays a role in increasing the buzz around ethnic wears among the people. With the increase in users of e-commerce, the global market has been immensely influenced by Indian ethnic wears. Indian enterprises irrespective of whether they are small, medium or large, they are making sure to make the best use of e-commerce. This has resulted in the creation of new waves of all for Indian ethnic wear in the global market. Indian fashion designers are now reaching out to the International fashion workspace, initiating collaboration and apparently building new roads overseas trade. The online stores who features Indian ethnic wear has made it possible for people from across the word to familiarize themselves with Indian traditional fashion. The western people consequently makes orders from these stores and decorate themselves with their favourite Indian ethnic fit. Global buyers mostly evince keen interest towards traditional embroidered sarees, designer salwar kameez, lehenga cholis, tunics, kaftans and kurtis. In addition to it, they also prefer Indian jewellery with intricate designs. Silk dresses and outfits woven from traditional textiles by the tribes from the Northeast region of India has also struck international attention. All of this has been possible because of the never-ending innovative efforts by the fashion designers from the nation.
Bollywood Buzz: The Indian television and film industry is surely one of the major reason that heavily influence the love for Indian ethnic wear. It is a common practice to be influenced by fashion trends prevailing in the film industries---be it Bollywood or Hollywood. People draw inspiration from Bollywood celebs and divas such as Aishwarya Rai Bachchan, VidyaBalana, Madhuri Dixit, Sushmita Sen, Priyanka Chopra, Deepika Padukone, Katrina Kaif and the list, which influences the fashion trends all across the world. These names often take to International platforms draped in elegant designer sarees, lehenga style sarees, lehenga choli and salwar suits. They also chose ethnic fits in award ceremonies and various promotions. Indian film industry has contributed to revival of traditional fashion. Eventually, this contributes to the mark of Indian traditional and ethnic wear in the country's market.
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