People tend to instantly judge others as more competent if they come dressed in “richer” clothing, says a study that warned that such economic cues are hard to ignore. In nine studies conducted by researchers, people rated the competence of faces wearing different upper-body clothing.
Clothing perceived as “richer” by an observer — whether it was a T-shirt, sweater, or other top — led to higher competence ratings of the person pictured than similar clothes judged as “poorer,” the researchers found.
Given that competence is often associated with social status, the findings, published in the journal Nature Human Behaviour, suggest that low-income individuals may face hurdles in relation to how others perceive their abilities — simply from looking at their clothing.
“Poverty is a place rife with challenges. Instead of respect for the struggle, people living in poverty face a persistent disregard and disrespect by the rest of society,” said study co-author Eldar Shafir, Professor at Woodrow Wilson School of Public and International Affairs, Princeton University in the US.
“We found that such disrespect — clearly unfounded, since in these studies the identical face was seen as less competent when it appeared with poorer clothing — can have its beginnings in the first tenth of a second of an encounter,” Shafir said. (IANS)
Also Watch: RTI activist Dulal Bora arrested for allegedly blackmailing Motor Vehicle Inspector in Guwahati