New Delhi: Byju's, the largest ed-tech company in India, has been named as the official sponsor for the 2022 FIFA World Cup, which is scheduled to be held from November 21 to December 18 in Qatar.
The company will now be able to use the FIFA World Cup logo, badge and assets to build unique promotions and distribute them to football enthusiasts across the world. Educational content for young fans will also be offered by Byju's as part of the partnership.
Byju's took to their official Twitter handle to share the news.
"Fifa is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We're delighted to be partnered with a company like Byju's, which is also engaging communities and empowering young people wherever they may be in the world," Fifa's chief commercial officer Kay Madati said.
Byju Raveendran, founder and CEO of the company said that they are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. He added that it is a matter of pride for them to represent India on such a prestigious global stage and champion the integration of education and sports.
"Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at Byju's hope to inspire the love of learning in every child's life through this partnership," he further added.
The news comes in the backdrop of FIFA's announcement on March 22 that it had entered into a sponsorship agreement with Singapore - based company Crypto.com for the World Cup.
It is to be noted that the Bengaluru-based firm also happens to be a sponsor for the Indian Cricket Team and will enter into the footballing world for the first time in their history.
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