Staff Correspondent
Dibrugarh: Brahmaputra Cracker and Polymer Limited (BCPL) organized the first Public Relations (PR) symposium in association with Public Relations Society of India (PRSI), Guwahati chapter in a virtual way. The symposium on Public Relations was based on the theme 'Challenges of PR Professionals in NE Region'. The programme started with the welcome address by Chief Manager (HR), Jayanta Kumar Baruah. The keynote address was presented by General Manager (HR), Asit Das. Managing Director of BCPL, Reep Hazarika said that this programme was expected to address the subject with participation of experts from various domains and PR professionals of various organizations.
Highlighting on the aspects of communication, Associate Professor, IIM Shillong, Sanjeeb Kakoty spoke on the importance of transparency in communication. Speaking on the challenges faced by PR professionals in the north-eastern region, New Delhi based Editorial Lead of BBC News, Sachin Gogoi, highlighted the pertinent issues faced by media and PR professionals while handling crisis communication and how an organization should share the information about the company reinstating the company's core values., Veteran journalist Ron Duarah emphasized the proper communication channels between the media and corporate. DGM (CC) NRL and chairperson PRSI, Madhuchanda Adhikari, while moderating the entire session, in her speech described the task of PR department in disseminating news and at the same time maintaining a balance of the news from the source to the recipient. The programme was attended by PR professionals of various government and non-government organizations, students from various media institutes, PRSI members and senior officials of BCPL.
Also watch: Bad Roads: Ambulance Says No to Patients