New Delhi: Adidas has announced its partnership with Premier League giants Arsenal FC.
“To commence the partnership, Adidas will launch the Arsenal Home Jersey, which is inspired by the iconic Arsenal jerseys from the past and celebrates the club’s authenticity with an elegant and fresh look,” the sportswear company said in a press release.
Adidas was previously associated with Arsenal between 1986 and 1994. It ended with Arsenal’s win over Italian club Parma to lift the 1994 European Cup Winners’ Cup.
“The partnership with Arsenal FC is a statement of intent and strengthens our position as the leading sports brand. adidas and Arsenal have a rich and successful history, and we are excited to write a new and successful chapter with the club. We are bringing back the history as an inspiration in our jersey design which the fans would love,” said Manish Sapra, Senior Marketing Director, adidas India. IANS