BENGALURU: Bengaluru Football Club on Monday announced that it would be helping small businesses that have struggled to stay afloat during the COVID-19 pandemic, through their 2020-21 season campaign.
Launched via a video featuring club captain Sunil Chhetri, the campaign aims to promote, support and give visibility to businesses that have taken a hit during the ongoing recession. The campaign will see the club use its social media platforms as a stage to showcase local and hyper-local businesses throughout Bengaluru while encouraging the city to patronise them. Through the season, the club will make consistent efforts to talk about these businesses with the players leading the chorus.
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