Sports

BYJU'S becomes ICC's global partner for 3 years

Sentinel Digital Desk

NEW DELHI: The International Cricket Council (ICC) on Monday announced ed-tech platform BYJU'S as its global partner from 2021 to 2023. In addition to the integrated brand presence at some of the world's biggest sporting events, BYJU'S will work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns. "We are excited to have BYJU'S on board as one of our global partners and look forward to having a great inning together.," said Manu Sawhney Chief Executive, ICC. IANS