Melbourne: Cricket Australia (CA) on Sunday announced a new association with Disney Star — owned by The Walt Disney Company — to broadcast Australian cricket throughout India and other territories across Asia. The seven-year deal commencing in 2023-24 will see Disney Star televise men's and women's international matches played in Australia as well as the Big Bash League (BBL) and Women's BBL.
CA feels the channel's reach will provide "enormous exposure" for Australian cricket and for CA's commercial partners in the world's largest cricket market, which is Asia.
Disney Star also recently won the TV broadcast rights for the T20 Indian Premier League from 2023-27. CA's alignment with the IPL broadcaster will ensure multiple benefits including widespread cross promotion of the BBL.
Also watch: