DUBAI: The ICC Men’s Cricket World Cup 2023 trophy tour was on Monday launched in spectacular style, with the coveted trophy being launched into the stratosphere, 120,000 feet above the earth, before landing in the largest cricket stadium in the world, India's Narendra Modi Stadium in Ahmedabad.
This was achieved after the trophy was attached to a bespoke stratospheric balloon, and some stunning shots were captured of the trophy sitting on the edge of the Earth's atmosphere from 4k cameras.
According to ICC, the 2023 edition of the trophy tour will be the biggest by far, giving the fans a chance to connect with the coveted piece of silverware in various countries and cities around the globe.
Starting on June 27, the ICC Men's Cricket World Cup trophy will travel to 18 countries around the world, including Kuwait, Bahrain, Malaysia, USA, Nigeria, Uganda, France, Italy, the United States of America and the host country India.
The first full-scale trophy tour since 2019, the 2023 edition will provide cricket fans around the globe with a chance to recreate the celebratory and carnival atmosphere witnessed during the marquee event.
Through innovative activations and events in different countries, the trophy tour will provide a chance to one million fans to have their own personal interactions with the coveted piece of silverware.
On the launch of the Trophy Tour, ICC Chief Executive Geoff Allardice said, "The ICC Men’s Cricket World Cup Trophy Tour is an important milestone in the countdown to what will be the biggest ICC Men’s Cricket World Cup ever. This Tour will see the iconic silverware meet heads of states, launch community initiatives and support cricket development programmes in addition to visiting some of the most iconic landmarks around the globe."
"Cricket has more than a billion fans and we want to give as many people as possible the opportunity to get up close to this famous trophy that has been held aloft by some of the greatest legends of our sport," he added.
"Cricket unites India like no other sport and excitement is building across the country as we prepare to host the 10 best teams in the world over six weeks of heart-stopping cricket," said BCCI Secretary Jay Shah. IANS
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