MUMBAI: Viacom 18 Media Private Limited has bagged the BCCI’s TV and digital media rights for the next five years for a cumulative figure of INR 5,963 crore. Viacom18 beat competition from Sony Sports Network and Disney Star in an e-auction conducted by the BCCI on Thursday.
As per the new deal which has 88 international matches, Viacom18 is estimated to be paying INR 67.75 crore per game to the BCCI, which is said to be 12.91% higher than the INR 60 crore Disney Star had paid in the 2018-23 cycle.
Viacom18, a joint venture between the Reliance Industry-owned Network 18 Group and Paramount Global, has taken the BCCI bilateral media rights from Disney Star, who had won the television and digital rights for the 2018-23 cycle for INR 6138 crore. Disney Star also won the rights to the 2012-18 cycle of broadcasting Indian cricket in the country for INR 3851 crore. IANS
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