New York: Hennessy, the world’s best-selling Cognac, and the National Basketball Association (NBA) announced a multi-year partnership that makes Hennessy the Official Spirit of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball, a statement said on Wednesday.
“We are pleased to be partnering with the NBA, a forward-thinking league that embodies our ‘Never stop. Never settle.’ mantra,” said Giles Woodyer, Senior Vice President, Hennessy U.S.
“There’s an energy pulsing through the NBA that compels it to evolve, to push the limits of its own potential. Our new collaborative journey is rooted in this joint passion and will explore the realms of legacy, culture and innovation.”
The NBA and Hennessy will tip off their partnership this month during NBA All-Star 2020 in Chicago, Ill., where Hennessy will serve as an associate partner of the NBA Celebrity Game presented by Ruffles and as a presenting partner of the pre-game red carpet. IANS