Sports

World Cup 2019: India-New Zealand Semifinal Sets New Viewership Record

Sentinel Digital Desk

London: The World Cup semifinal between India and New Zealand set a new world record by delivering the highest ever concurrent views on Hotstar with a peak of 25.3 million, as per the TV and digital viewing figures released by the International Cricket Council (ICC) on Friday.

The previous record was at 18.6 million. In the UK, the event has now reached a unique audience of 20 million people through Sky Sports' live coverage and highlights on Channel 4.

The ICC released TV and digital viewing figures for the World Cup group stages and semifinals, setting new TV and digital records and becoming one of the world's most watched sporting events.

Across ICC's digital and social platforms during the group stages, there have also been an unprecedented 2.6 billion video views.

Meanwhile, the official tournament social channels have added 12 million new followers in the space of six weeks and attracted 386 million engagements with fans. In addition, the official World Cup website (www.cricketworldcup.com) has been visited by 65 million unique users worldwide and has recorded more than 250 million page views.

Through ICC's global broadcast partner Star Sports and other broadcast partners, the event has been televised in over 220 territories on 46 separate TV channels and the group stages were watched by more than 675 million unique viewers.

Continuing the TV viewership records, England's win over India at Edgbaston was the most watched cricket match within the UK across any format since 2006. The match saw a unique audience of 3.45 million on Sky Sports, with the audience peaking at 1.8 million during India's run chase. IANS