Sentinel Digital Desk
G-Dragon has been a Chanel house ambassador since 2017. He left an impression with his presence at shows such as Chanel Spring/Summer 2018 in Paris. He became the first Korean musician to collaborate with Nike
Lisa of the band Blackpink is the most followed K-pop artist on Instagram, who love her posts on fashion, beauty and brands as much as her performances. She is a global ambassador of Celine since 2020 and fronted the Celine Essentials campaign becoming the first Asian performer and K-pop star to do so
The lead singer of the boy band Exo, Kai is one of Gucci’s ambassadors and is the first Korean male celebrity chosen by the brand as the global icon for Gucci Eyewear. Kai is not all about just clothes. In 2020, he also became the first male muse for American cosmetics brand Bobbi Brown.
Blackpink’s Jennie has had such an influence on fashion with her association with Chanel that she is referred to as “Human Chanel” by the media in Korea.
Mino was hand-picked by designer Virgil Abloh to walk the Paris Fashion Week in 2019 for Louis Vuitton’s Spring/Summer 2020 collection.
After the GOT7 rapper launched his single Fendiman in 2018, luxury fashion label Fendi signed him as its ambassador describing his talent, uniqueness and innovative style as “perfectly connected to Fendi’s spirit”.
Sehun, a member of the famed EXO, is particularly famous for his narrow, chiselled jawline. He is known more for his almost minimalist fashion sense in which colours such as navy, white and grey are more prominent than brighter hues.
A member of WayV, supergroup SuperM and NCT’s sub-unit NCT U, Lucas Wong is one of the topmost K-pop stars currently active in the music scene. At just 22, he has walked for major Korean fashion brands.