Air India Aiming at 30% Share in Both Domestic and International Air Traffic

NEW DELHI: Air India, the signature airline of the country is now setting up to buy new planes in order to expand its reach as well as to provide better services to the flyers.

The airline was about to close down because of bad service and non payment of dues. The Covid pandemic and the subsequent lockdowns was a major blow to the airline and the travel and tourism sector as a whole.

This followed a buy out of Air India by the Tata Group and they decided to turn things around for the brand. Although the deal was completed in the beginning of the year itself, the Tata Group still faces several issues regarding the resurgence of Air India as a major player in the sector. The finances of the company, upgradation of the fleet as well as the services along with its brand image are things needing immediate attention.

The brand is currently running with several crafts on lease and some that need repairs. According to reports, the brand has already placed orders for about 70 wide body jets and about 300 narrow body ones which will be delivered over time. Parts of these orders have been placed with Airbus and the rest with Boeing to ensure early delivery of the planes.

"We are in deep discussion with Boeing, Airbus and engine manufacturers for a historic order of the latest generation aircraft that will power Air India's medium- and long-term growth," Campbell Wilson said in an event in Mumbai. He is the chief executive of Air India under the Tata Group.

He also mentioned that Air India is planning to expand its current fleet as well as its range of serviced destinations across the globe. The brand is currently aiming to increase its industry share to 30% on both domestic and international routes gradually within the next five years. As of now it makes for about 10% of the domestic traffic of India and 12% of the international numbers.

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