Amazon Air: Amazon's Latest Initiative in India

HYDERABAD: E-Commerce giant Amazon wants to increase the speed of delivery in India and to that end, it has launched a new initiative called Amazon Air which will allow the utilization of the full capacity of a Boeing 737-800 plane.

The new Amazon Air service has been launched in four cities of the country namely Delhi, Mumbai, Bengaluru and Hyderabad. The e-com brand has partnered with Quikjet, a Bengaluru-based cargo airline brand to launch this new service in the country. This development also makes Amazon the first e-commerce player in the country to partner with a 3rd party air freight service to handle a dedicated network of air-based deliveries in different pacers of the country.

The Industries and Commerce Minister of Telangana, KT Rama Rao attended the launch event held in Hyderabad. Akhil Saxena, the Vice President for Customer Fulfillment (APAC, MENA & LATAM), worldwide customer service at Amazon was present for the launch of the new initiative. He said, "This launch will support 1.1 million sellers in India. We continue to invest in speed. We have invested in delivery infrastructure to strengthen the delivery network. This will help ship goods faster from our fulfilment centres to last-mile deliveries. "

The launch of this service in Inda comes almost six years after its initial launch in the home country of the brand, the United States of America. Wherein they used more than 35 cargo planes from Boeing to enable faster delivery services across the country. They had also tested this service briefly in the United Kingdom, before launching it in India with the name Prime Air on the cargo planes. Prime Air is a different service of the brand that uses drones for faster and pinpoint delivery of their products.

Matching with the global trend of layoffs, Amazon India has also downed the shutters on three of its business units in recent times. These are the wholesale services - Amazon Distribution, food delivery service - Amazon Food and its educational venture - Academy and several people lost their jobs.

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