Apple doubles down on improving water management in India

NEW DELHI: Tech giant Apple on Friday announced a new initiative to support improved water, sanitation and hygiene outcomes in India.

In partnership with environmental NGO Frank Water, Apple is supporting the development of an innovative, scalable approach that strengthens local water management and decision making, and expands equitable access to water quality data.

“Some of the most powerful solutions to climate change and the global water crisis come from the communities living every day with these challenges,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives.

“By supporting innovative, community-based approaches in India and around the world, Apple is making progress toward our global climate goals while doing our part to help people improve their lives,” she added.

Beginning with a pilot in Anekal taluk on the outskirts of Bengaluru, Frank Water is surveying households and analysing multiple data sources to map how water is used in the area.

The organisation uses hydrological modeling and is developing a state-of-the-art decision support process, which puts tools in the hands of the community.

Together, Apple, Frank Water, and local partners aim to use the enhanced data and expanded partnerships to demonstrate how collective water stewardship, working alongside businesses, can be a model to replicate across India and beyond. (IANS)

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