Assam: Posters, hoardings and LED billboards becoming an eyesore

STAFF REPORTER

GUWAHATI: Postering and placing billboards and hoardings are no doubt very important media for sharing information as well as for advertising purposes, but the uncontrolled placement of such objects has become an eyesore for the citizens. Uncontrolled sticking of posters as well as the unregulated erection of major hoardings decreased the beauty of the city manifold. Combined with the cutting down of old trees in the city, these advertisements have changed the previously green city into a more concrete box. Walls, pillars, and event trees at popular locations are often covered with layers and layers of posters.

The usage of LED billboards and excessive lighting used for hoarding has increased several problems. The biggest problem is possibly that faced by the drivers. These bright lights often cause problems with concentration while driving, increasing the possibility of accidents. Some of them are so bright that if someone stares at them even by mistake, they would need a few minutes after that for the eyes to adjust to the ambient light.

One such bright billboard, which has been placed at the shed for the bus stop at Lachit Nagar, is an example of how bright billboards cause problems for both drivers and pedestrians, including headaches. Although the GMC takes action occasionally and removes unauthorised posters and banners, such action has not been seen in terms of hoardings and billboards. It has become imperative that the authorities take immediate action to control the same, including fixing the maximum brightness allowed for such display units to avoid problems for the public.

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