Assam Tourism Collaborates With Instagram To Promote Tourism

GUWAHATI: Tourism in Assam is poised to enter a new phase with Assam Tourism Development Corporation’s collaboration with Instagram to promote tourism for the State with a formal unveiling of the hashtag #AwesomeAssam by Instagram on 28th September 2019 at Guwahati. An exhibition has also been organised showing selected photographs of Assam already posted in Instagram along with a workshop for tourism stakeholders for making best use of Instagram’s power of visual storytelling.

In the words of Jayanta Malla Baruah, Chairman, Assam Tourism Development Corporation, “Assam is one of the most beautiful states of India and the Government is investing significantly to attract tourists to the state. Assam Tourism has in the past few years launched a massive publicity and promotion campaign under the name and tag of “Awesome Assam”. All media of advertising and publicity have been utilised to showcase Assam as one of the most exotic tourist destinations of the country. Assam Tourism has also stepped into digital and social media platforms to highlight its products.We especially want to have an active conversation with today’s youth, and we want to do it in a visual-first manner. This led us to Instagram, as the community is thriving with people who’re young, adventurous, experimental and expressive. We’re thankful for their partnership and hopeful for future support in not just promoting tourism for the state, but also to engage with the business communities here.”

According to a press release, the Instagram workshop that was organized as part of the partnership, saw attendance from tour operators, hoteliers, homestay owners, academicians, students, local food & handicraft entrepreneur, to understand how Instagram can be used for communicating their business’s unique story, connect with people who have similar passions, communicate easily with other customers and businesses, and how they can grow their businesses using the platform. Recently, Instagram also concluded the Counter Speech Fellowship in Guwahati, in association with Young Leaders for Active Citizenship (YLAC), as part of Instagram’s efforts to be the safest and kindest platform for teens to express themselves.

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