Dwijing To Be Calendar Festival To Woo Tourists

GUWAHATI: Enthused by huge footfall of tourists Dispur has decided to make the annual Dwijing Festival a calendar event in the country’s tourism industry even as the Assam Tourism Development Corporation is making all arrangements to make the third edition of the festival a mega hit.

The third edition of Dwijing Festival scheduled to be held from December 27, 2018 to January 7, 2019 along the bank of majestic Aie River in Chirang district, is expected to draw around 15 lakh tourists from India and abroad. Besides various mind blowing and thrilling games and events the festival will witness the visit of a galaxy of artistes from Bollywood and celebrities from other fields including sports.

The 12- day festival will witness audiences from all sections of the society and will include the both national and international guests. “The festival was started in the year 2016 with an aim to promote the local tourism and culture of BTC. Today when we have reached the 3rd edition of the Festival, we plan to make it one of the biggest-ever and establish it as an annual calendar event at the national and international level,” State Tourism Minister Chandan Brahma told reporters here on Wednesday.

With an aim to promote river tourism in the rural areas of BTC and the State, the festival was initiated in the year 2016-17 under the moniker of “Aie River Winter Festival” on the bank of river Aie in the Chirang district. Later in 2017-18, the name of the festival was changed to “Dwijing” meaning river bank and it became the annual river festival of the NE region.

The festival provides livelihood opportunities for the local and focuses on the business activities for better economic generation through rural tourism. The Dwijing Festival this year will showcase various activities such as display of ethnic food and culture, adventure activities, ethnic games and more. This is aimed at promoting State Tourism by harnessing the potential of the river and make it one of the most popular tourist attractions of the State.

“The Assam Tourism Development Corporation is leaving no stone unturned to make this festival a great success. By promoting this event in the national platform, we want to change the face and image that BTC has. The artistes line-up and events planned for the festival seeks to attract crowd from all parts of the country,” said chairman, ATDC, Jayanta Malla Baruah. Artistes like Kailash Kher, Amit Trivedi, Malaika Arora Khan, Himesh Reshammiya, Neeraj Shridhar,Bhoomi Trivedi, Shweta Pandit,Great Khali and a galaxy of other stars are expected to attend and perform during the festival.

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