Life Insurance Corporation of India launches ANANDA

GUWAHATI: Life Insurance Corporation of India launched its first Digital Application, "ANANDA", an acronym for Atma Nirbhar Agents New Business Digital Application, on Thursday.

The launch was done by M R Kumar, Chairman, LIC of India through Video Conferencing, in the presence of the Managing Directors, TC Suseel Kumar, Mukesh Kumar Gupta, Raj Kumar and other senior officials of the Corporation. The digital application is a tool for the on boarding process to get the Life Insurance policy through a paperless module with the help of the agent / intermediary. It is built on paperless KYC process using Aadhaar based e-authentication of the Life Proposed.

ANANDA is a first of its kind in the Indian Life Insurance industry with LIC of India pioneering the process through its in-house IT-enabled systems. This tool has been brought out at the right time, to enable and empower the marketing force of LIC to face the current challenges and propel insurance selling to a higher level. With social distancing being the new normal, prospective customers can avail the facility of taking a New Life Insurance Policy in the comfort of their homes/offices without having to meet the agent /intermediary in person, thereby throwing a new level of opportunity in the purchase of Life Insurance policy, a press release said.

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