'Sensibility in fashion from now on' Says Fashion designer Nimish Shah

Fashion designer Nimish Shah feels that the people who did "mindless" consumption of trendy clothes will start to prioritise and see "soul and sensibility" in fashion now on. The ongoing lockdown which is now in its third phase has changed the dynamics of the fashion industry. The consumer's fashion priorities have also changed as a result of the lockdown and situation prevailing in the world, he believes.

"I think we will start to see a lot of soul and sensibility in fashion from now on. There was such mindless consumption of trendy clothes - I think people are going to step back and prioritise well," Shah said.

Amid the lockdown, the designer launched the "most special pieces" of Bhaane's Spring/Summer 2020 collection. "We are a pretty small business and were swift with adapting changes. Our buyers responded quickly and edited the offer to launch only the most special pieces. We have repurposed the raw materials for next season."

Most businesses and fashion houses are going to lose a complete season with the block out and production timing for the next season. The designer believes, "There is a dive in business like with every other business. However, our brand dialogues and engagements continue."

Bhaane's latest drop is inspired by the 90's era, bringing back the nostalgia. "A very important brand rationale is to evoke Indianness - something so unique to us and only we can respond to this sort of tease. I love tapping into nostalgia in quirky fashion. I feel it is such an easy way to time travel and emotionally engage the audience," says Shah. (IANS) 

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