Assam Government ties up with OTT platform to stream film on Lachit Barphukan

 GUWAHATI: The Assam Government has tied up with the Jio Cinema OTT platform to stream the short film on Bir Lachit Barphukan, so that it becomes the first state in India to use an OTT platform to reach the national audience. The film was first screened on November 25, 2022, during the 400th Birthday Anniversary Celebration of Lachit Barphukan that was held at Vigyan Bhawan in New Delhi in the presence of the Prime Minister of India, Narendra Modi.

Chief Minister of Assam, Himanta Biswa Sarma, shared that "The OTT subscriber base in the country is one of the fastest growing in the world. We have close to 45 crore OTT subscribers compared to 15 crore Television sets. We want to showcase Assam's great historical and cultural heritage to this new-age audience, and in the coming days we plan to leverage some of the successful platforms for this purpose. It is a proud moment for Assam that a film on Bir Lachit Barphukan is now available on one of the country's largest OTT platforms, JioCinema. This is also the first ever Hindi-language documentary film on the iconic Assamese warrior."

The Assam Government will also be producing similar short films on topics such as the World's Largest Bihu Celebration and 200 Years of Assam Tea that will be made available on one of India's top 3 OTT Platforms like JioCinema, HotStar, Prime Video, etc., stated a press release.

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