'Anti-China sentiment to benefit Samsung mobile biz in India'

Seoul/New Delhi: As anti-China sentiments grow in India after the ban on 59 apps and a public boycott of Chinese-made goods, Samsung Electronics is expected to increase its presence in the Indian smartphone market, industry analysts have said. The fluid market situation offers new opportunities for various smartphone makers, especially the non-Chinese ones, to realign their strategies and regain the lost market share in the face of fierce Chinese competition.

"Shipments of consumer goods that are against public sentiment will face difficulties. As Chinese smartphone makers are expected to suffer sales decline in India, Samsung is expected to take advantage of it," Yonhap news agency quoted Lee Chang-min, an analyst at KB Securities, as saying.

According to market tracker Counterpoint Research, four of the top five smartphone brands in the Indian smartphone market were from China in the first quarter of the year, with Samsung being the only non-Chinese company.

Xiaomi led the way with 30 per cent, followed by its Chinese compatriot Vivo with 17 per cent. Realme and Oppo were ranked fourth and fifth in the Indian smartphone market with a share of 14 percent and 12 percent, respectively. Samsung came in third on the list with a 16 per cent market share, Counterpoint Research data showed. (IANS)

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