Blue Dart to stimulate demand with attractive prices for MSMEs

NEW DELHI: Logistic service major Blue Dart Express plans to maintain its growth momentum by offering attractive prices along with specialised services for MSMEs and retail customers. Accordingly, the company will stick to this strategy till healthy demand picks up on the back of an expected rise in global trade.

The company has attained strong growth momentum during and after the lockdown period as it focused on transporting highly-sensitive, temperature controlled pharmaceuticals, medical equipment and industrial cargo.

Besides medical equipment, the company ferried items of other sectors such as banking, financial services, insurance, eCommerce, automotive, consumer durables and electronics.

On an average during the lockdown period apart from PPE kits, other items such as confidential papers for legal agreements, masks for cancer affected children, e-commerce packages as well as temperature controlled medicines and Covid samples travelling in highly specialised UN Packaging were airlifted by the company.

"Our competitive pricing as well as numerous special offers ensure that the demand remains strong while also keeping the consumer in mind," Ketan Kulkarni, CMO and Head, Business Development, Blue Dart Express said.

"We are optimistic, as we pave the way forward, that healthy demand will rise as global trade picks up. With the easing of lockdown restrictions, the logistics industry will definitely be at the centre of growth and a prime contributor to a recovering economy.

"Therefore, we have adjusted our services and increased discounted pricing. Our 'Fight COVID-19 Price (FC19-P)' for MSMEs and retail shippers as well as our endeavor to deliver medicines to NRIs living abroad, as part of the DPDHL group, at a discounted price on international shipments, was formulated specifically keeping consumer behaviour in mind," he said.

According to Kulkarni, the pandemic has brought the air cargo industry to the forefront as it gave the operators the opportunity to augment their services and provide the necessary support to the Centre's 'Lifeline Udan' initiative by transporting essential goods and medical equipment.

"Air express has proved that it is truly a lifeline in critical situations. During the pandemic, with the easing of the lockdown measures, we retained a strong focus on essential shipments and moved them across industry verticals to include essentials such as medical equipment, pharmaceuticals, consumer electronics and eCommerce," Kulkarni said. (IANS)

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