Samsung India partners Facebook to take its offline retailers online

GURUGRAM: South Korean major Samsung on Thursday announced it has partnered with Facebook to train offline retailers in digital marketing and grow their businesses online across Facebook family of apps in the social distancing times.

In the first phase, Samsung and Facebook have already trained more than 800 offline retailers, with more training sessions lined up in the coming weeks.

The major focus of trainings is on enabling offline retailers build a digital presence across Facebook, Messenger, Instagram and WhatsApp.

"Our partnership with Facebook is helping a large number of our retail partners go digital in a big way. By leveraging the Facebook training, our retail partners will be able to discover and target local consumers digitally," said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India. (IANS) 

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