Motherboard Leader ASUS Wants to Create 50 Funky Devices by 2022

Kuala Lumpur: The combined length of motherboards produced in a year by Taiwan-based consumer electronics and computer hardware company ASUS is equivalent to an area that would be covered by 10,000 Taipei 101 skyscrapers and 600 Himalayan ranges. It may seem somewhat unusual for a company to describe its achievement this way, but that’s how ASUS — the global leader in motherboard manufacturing — prefers to recall its 2008 feat when it sold over 24 million motherboards. ASUS is No. 1 today not just in the motherboard segment but also in gaming products, better known as ROG (Republic of Gamers) brand, apart from having an overwhelming presence in segments like monitors, laptops and several other electronic products catering to consumers of every age, according to Jackie Hsu, ASUS Corporate Vice President and General Manager, Worldwide Sales — Open Platform Business Group.

Born in 1989, the company today boasts of an unrivaled 40 percent market share globally in the motherboard segment. “Given the wide range of products, we have categorized our products into three broad categories — home, business, and gaming,” Hsu told IANS here.

He was in Kuala Lumpur recently to attend an event where the company unveiled its ROG Maximus XI Apex motherboard and ROG Strix XG49VQ gaming monitor, and the Artificial Intelligence (AI)-guided the second generation of its Zenbo robots — Zenbo Junior.

Zenbo Junior is different from its previous, highly-successful version Zenbo and it supports the company’s business strategy. (IANS)

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