Snapdeal Records 52% Rise in Diwali Sales Volumes

New Delhi: Driven by a rise in orders from non-metro towns across India, e-commerce platform Snapdeal’s first Diwali sales volumes of this year saw a growth of 52 percent over last year, the company said on Monday.

Nine out of every 10 orders received on the platform were from non-metro towns in the country, said Snapdeal, which now has more than 500,000 registered sellers. Snapdeal’s first Diwali sale ran for eight days — from September 29 to October 6. While the increase in volumes from smaller cities was a pan-India trend, cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla, and Guwahati emerged as the new e-commerce hotspots of India, with orders surging at least four-fold over the previous year.

Over 120 cities and towns across the country registered at least 2x volumes compared to last Diwali sales.

These include cities like Satara, Anand, Bharuch & Pali (West India), Malerkotla, Roorkee, Jhansi & Hardwar (North India), Hazaribagh, Raniganj & Paradip (East India), Tezpur, Itanagar & Majuli (North-East India) and Khammam, Hassan, Miryalaguda, and Bhimavaram (South India).

“All the sellers on Snapdeal are independent, third-party sellers and hence the growing volumes on our marketplace translate directly into greater opportunities for India’s small and medium businesses,” Kunal Bahl, CEO & Co-Founder, Snapdeal, said in a statement.

The most popular items in the sale were everyday apparel, with both men and women shoppers preferring track pants, t-shirts, and shorts over formal wear. (IANS)

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