Spotify To Acquire Tech Companies Podsights And Chartable

New Delhi: Swedish music streaming app Spotify has announced to acquire two leading podcasting companies such as Chartable and Podsights.

With the acquisition of Podcasts, Spotify will be able to help advertisers understand how podcast ads drive important functions for their businesses.

"We believe the opportunity for digital audio and podcasts remains significant. With these acquisitions, we are taking a major step forward in elevating digital audio measurement and insight to help the industry as a whole to reach the heights," the company said in a statement on Thursday.

Podsights is a leading podcast advertising measurement service that helps advertisers' for better measure and scale their podcast advertising.

Chartable is a podcast analytics platform that enables publishers to learn and grow their podcast audiences through promotional attribution and audience insights tools.

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