'Using local ingredients to be industry's core focus'

NEW DELHI: With India entering its 75th year of Independence, total beverages company Coca-Cola India believes that using the countrys own farm ingredients will continue to be the core focal point for the industry. Besides, developing a hyper localised strategy as well as building a portfolio of consumer-centric brands will be another major theme for the industry.

"As India celebrates its 75th Independence Day, there has been a strong emphasis on creating an 'Aatmanirbhar Bharat', India's journey of economic self-reliance. While the nation fights the pandemic, it is widely understood that a self-reliant India is a pursuit of fostering entrepreneurship, nurturing diversity and innovation and enabling rural and urban areas to develop alongside," said Sanket Ray, President, Coca-Cola India and South West Asia. (IANS)

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