Dubai Tourism industry ends 2019 on a high with 16.73 million overnight visitors

Dubai Tourism industry ends 2019 on a high with 16.73 million overnight visitors
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DUBAI: Dubai’s tourism industry closed a successful decade at the end of 2019, welcoming an all-time high 16.73 million international overnight visitors, an impressive 5.1 percent increase in tourism volumes, definitively surpassing the global tourism growth forecast by the United Nations World Tourism Organisation (UNWTO) by over one percent.

With momentum firmly tracking against Dubai’s Tourism Vision 2022-25, latest data released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) reflects the sector’s exponential progress in a compressed time-frame relative to peers, culminating in Dubai being ranked the World’s Fourth Most Visited City for the fifth consecutive year by MasterCard’s Global Destination Cities Index 2019.

Contributing an impressive 11.5 percent in GDP value, Dubai’s tourism sector was ranked one of ‘Top 10’ strongest economic share generators, according to the World Travel & Tourism Council’s Cities Report 2019. The Report also ranked Dubai as the third-largest city in capturing direct international tourism spending with a total of US $27.9 billion. Impressive growth is evidenced by Dubai’s top six source markets — India, Kingdom of Saudi Arabia (KSA), United Kingdom (UK), Oman, China, and Russia — delivering over seven million visitors in 2019, with 9 of the top 10 countries crossing half a million visitors each for the first time, highlighting the robust diversity of Dubai’s base for tourist attraction.

Results reveal that India once again retains its No.1 market status, drawing the highest visitation with nearly two million visitors, thanks to high-impact delivery of timely, seasonal messaging, and segment-specific campaigns. (IANS)

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