KFC Looking Into Plant-Based Chicken Alternatives

Washington: KFC, an American fast-food chain known for its crispy fried chicken, is looking into plant-based protein alternatives, after ‘meatless meat’ has been used by many other outlets as an alternative to beef or sausage. “We don’t see chicken as the big trend right now,” Kevin Hochman, KFC’s US president, told CNN on Thursday.

“But we are definitely looking at it in earnest and meeting with the big suppliers of alternative proteins to understand the market and where it’s headed.” Consumers are increasingly interested in eating plant-based protein for health and environmental reasons, and the market for meat-like protein is growing. By 2023, the US meat-substitute retail market could reach $2.5 billion, compared to $1.4 billion last year, according to the research firm Euromonitor International. If plant-based poultry “gets more and more mainstream and we think it’s right for our customers, we certainly would test it”, Hochman told CNN. (IANS)

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