Amazon.com's Newest Venture – Amazon Academy

Amazon Academy is an online academy, which will train the students across the country for the toughest exam -- Joint Entrance Examination (JEE)
Amazon.com's Newest Venture – Amazon Academy
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Bengaluru: Amazon.com Inc has introduced a new platform, called the Amazon Academy, to train the students of the country for one of the toughest and most competitive entrance tests. An online academy, Amazon Academy is available both as a website and an Android smartphone app.

The e-commerce giant announced about this new platform on Wednesday, as it has seen a boom or an increase in the virtual or online learning during the novel coronavirus pandemic.

The app will further provide learning materials, live lectures and assessments to help the candidates prepare for the Joint Entrance Examination (JEE). One of the most competitive exams, JEE allows a student enters into the topmost engineering colleges of the country.

The company said in a statement that the content on the platform is currently free for everyone, and will remain free for "the next few months."

It is to be mentioned that every year, around two million students sit for the JEE. Some take extra tuition or coaching classes to crack this entrance examination. However, due to the pandemic, many of these coaching centres have either shut down or moved online.

In the last few months, the country has seen an increase in online education. 

A consultancy, called the RedSeer estimated that by 2022, the online education market for grades 1 to 12 should expand six-fold to $1.7 billion. The online education market for students beyond grade 12 is set to increase nearly quadruple to $1.8 billion.

Market leader BYJU's, along with other Indian Edutech companies like Unacademy and Vedantu has raised a total of $2.22 billion last year. The amount is four times the amount raised in the year 2019. The information was shared by the Indian Private Equity and Venture Capital Association and PGA Labs.

Backed by the US investment firm, called the Tiger Global, BYJU's raised a capital of $ 1.35 billion.

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