ASCI acts on misleading ad promoting eating chicken to beat COVID

NEW DELHI: Acting upon a complaint filed by the People for the Ethical Treatment of Animals (PETA) against an alleged misleading advertisement that claimed that eating chicken boosts immunity against coronavirus, the Advertising Standards Council of India (ASCI) called on the advertisers and instructed that the online ad be taken down.

The said advertisement was taken out by the Karnataka Poultry Farmers and Breeders Association and Vencobb -- part of All India Poultry Development and Services Private Limited.

In the advertisement, the association claimed that eating chicken boosts immunity. According to PETA, the council informed that it "processed the complaint for the claim for which the advertiser immediately removed the objected Facebook advertisement." The council has also stated that it has written to the Poultry Farmers and Breeders Association Maharashtra and Venky's, asking the advertisers to withdraw the offending advertisements.

" Although filthy live-animals markets are linked to the spread of avian flu and other viruses that can cross the species barrier, the ad falsely claims, aEat Chicken-Beat Corona!!' in an obvious effort to boost chicken meat sales," PETA said. It argued that there's no known vaccine or cure for the novel coronavirus and no scientific evidence that eating meat boosts immunity or helps fight COVID-19. (IANS)

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