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New Delhi: Despite asserting that anti-China sentiment was mainly limited to social media, Xiaomi has started covering its retail store branding with the Made in India logo in white colour fearing the backlash, the All India Mobile Retailers Association (AIMRA) said on Thursday.
The action came after the association sent a letter to all the Chinese mobile brands including OPPO, Vivo and others to bring the "ground reality" to their notice.
"Mi (Xiaomi) has started putting 'Made in India' banners in white colour on its boards," Arvinder Khurana, National President, AIMRA, told IANS on Thursday. When contacted, Xiaomi declined to officially comment on the development.
In its letter, AIMRA requested the Chinese mobile phone brands to "allow retailers to cover these signages with cloth/flex or to remove the boards from the storefront for a few months".
The association of the mobile retailers pointed out that anti-social activists had recently visited several markets in Mumbai, Agra, Jabalpur and Patna and damaged the signages of Chinese brands.
"We sent the letter to ensure safety and security of our members and their stores. We have seen a little aggression in the market places," Khurana said, adding that certain organisations have given retailers one week time to remove Chinese branding from their stores. (IANS)