Flipkart Sends Message Promoting Kitchen Appliances On Women's Day; Later Says "We Messed Up"

NEW DELHI: Indian e-commerce major Flipkart has been caught in the middle of a tweetstorm following a promotional message sent to customers featuring the text promoting "Kitchen Appliances" on Women's Day which appeared to be sexist to a few many.

"Dear Customer, This Women's Day, let's celebrate You. Get Kitchen Appliances from Rs. 299 (sic)," the message read.

Soon, people took to social media to slam the company for the "misogynistic" message.

"Epic Failure on Women's Day by Flipkart - reducing women to the kitchen and making it sound like a favour!" one person tweeted.

"If Flipkart actually promotes home gym set up on women's day, that would be a game-changer but alas," wrote another user.

Another person tweeted, "Flipkart on Women's Day literally saying, 'Go back to the kitchen.'"

"Really ?? You could have used any other item from your eCommerce website but you chose to link Kitchen Appliances with Women's Day? Slow Claps for that wonderfully "Shallow" thought," a Twitter user wrote.

Following the backlash, Flipkart issued an apology, tweeting, "We messed up and we are sorry. We did not intend to hurt anyone's sentiments and apologise for the Women's Day message shared earlier."

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