Alternative social media platforms Tumblr, Mastodon see meteoric rise amid shakeup at Twitter

NEW DELHI: Alternative social media platforms such as Tumblr and Mastodon have seen a meteoric rise in adding new users amid the shakeup at Twitter that has led to a bump in installs, spending and usage for its mobile app.

According to latest data provided by Season Tower, Twitter installs climbed 21 per cent, while alternatives like Mastodon grew 657 per cent in the 12 days — from October 27 through November 7 - after the Twitter acquisition was finalized. Mastodon saw approximately 322,000 installs from US app stores in the 12 days, more than 100 times the 3,000 it saw in the prior period (October 15 through October 26). Globally, the app grew 657 per cent to 1 million in the 12 days following the handover from 15,000 in the prior period. (IANS)

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