North East Potential to Become Country's Adventure Tourism Capital: ATOAI

GUWAHATI: The North East, according to a top executive of India's Adventure and Tour Operators Association, has the potential to become the country's adventurous tourism powerhouse (ATOAI).

During a question and answer session on "Rafting, hiking, and road adventures" on the second day of the 9th International Tourism Mart for the North East area at Naga Heritage Village Kisama on Sunday, ATOAI honorary secretary Vinayak Koul stated that tourism destinations are the future of tourism in the country.

It makes excellent commercial sense since it helps extend the energy to the last mile, he continued, pushing the throng to first tour the country before going on to other sites. The importance of the eight North Eastern states working together to make the area a world-class tourism destination, according to Abu Metha, Nagaland's Chief Minister's advisor.

He remarked in his address on the "Potential of fairs and festivals for tourism in the NorthEast Region" that the region's tourist industry now needed a coordinated approach. He said that the tourism business will boost the province's economy and create employment, allowing it to contribute more to the nation-building effort.

According to Metha, experience-based tourism is currently one of the most common needs and wishes of travellers from all over the world. He spoke on the importance of events and festivals in tourist marketing, citing the Hornbill Festival in Nagaland as an example of people's excitement, ingenuity, and uniqueness, as well as displaying Nagas outside of India.

Nagaland's tourist strategy, according to David Angami, director of India Trails and president of the Nagaland Tourism Association, has to be enhanced in order to create additional opportunities. The Hornbill Event, according to Shyamkanu Mahanta, CEO and Co-Founder of the North East Event, is India's largest festival. According to him, the North East will grow into a great destination for hardworking workers and especially conscientious vacationers.

"It is vital to create a single North East tourism industry marketing strategy, emphasising on the calendar of fairs and festivals, as well as unique theme driven promotions," Mahanta said of the need of creating a single North East advertising campaign. Large-scale digital networking operations are needed, he argues, both in India and elsewhere. "If well-planned, fairs and festivals have the potential to alter the tourism scene of the entire north east area," Mahanta said.

The 9th edition of the North East Festival 2021 will take place in New Delhi from December 10 to 12, with an emphasis on the North East as a destination for mindful tourism, he noted.

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