Assam Police’s “Click to know more!” Campaign goes Viral on Social Media

GUWAHATI: Assam Police is trending yet again for their ability to spread knowledge in an unusual method. This time their tweet regarding cyber safety is what went viral. The tweet had a simple picture to spread a clear and crucial message regarding online safety.

Assam Police shared an image of the blue sky with their logo in one corner and an arrow directed towards ALT at another corner. When clicked, the image description warns users not to click random links on the internet to ensure safety in the cyber world. The short tweet read, “Click to know more!” When the user clicks the image’s ALT badge, a small pop-up window appears with the message, “Remember, don’t just ‘mouse’ around the web, ‘click’ with caution.” It also contains the hashtag #ThinkBeforeYouClick.

The term “ALT” is commonly used for alternate in cyberspace and usually represents alternate text. In Twitter, it refers to the image descriptions and users can check the same under the ALT badge.

Users of Twitter praised the effort of the Assam Police and this innovative idea of using a simple and straightforward image to convey a very powerful message aiming at preventing cyber crimes even before they take place. The tweet received thousands of views and hundreds of likes and shares.

Assam Police is known to use popular and easy-to-recognise creatives towards the spreading of the necessary information to the public. Sometimes these are well-recognised stills from popular films, sometimes dialogues and sometimes even memes. This helps the social media teams of the department to touch the youth who are the largest consumers of online content.

While many Twitter users thanked and applauded the action of the social media team for this awesome content, some users demanded that the content be created in the native languages as it will make the information reach a larger audience of people who are not comfortable with the English language.