Seminar on digital marketing of handloom products n occasion of National Handloom Day

NAGAON: On occasion of National Handloom Day, NABARD, Assam Regional Office in association with Hojai Unnayan Moncha, a local NGO at Hojai, organized a seminar on digital marketing of handloom products at Jugijan Dangoriabari hall on Monday.

Lasit Ch Das, sub-divisional officer, Hojai was present in the seminar as the chief guest and DDM, NABARD Rajendra Perna, Satish Baishya, Department of Handloom, Ankana Madhuri Nath, Department of Sericulture, Rupanjit Bhattacharya from DICC, DPM, ASRLM Santanu Gogoi Tapas Kumar Sarma, regional manager, AGVB, Binod Kumar Dev, Chief manager, State Bank of India, Anil Pappu, branch manager, Punjab National Bank and Suraj Kumar Dutta, secretary of Hojai Unnayan Moncha were present in the programme as the resource persons.

Over 150 women weavers as well as other artisans from the greater Hojai participated in the seminar. Besides, during the seminar, an exhibition was also held in which various handloom products manufactured by LEDP trainees under NABARD were showcased.

Over 50 women weavers were grouped into 10 activity-based Joint Liability Groups and were also provided loans from Asom Gramin Vikash Bank, Hojai Branch as well as from SBI, Hojai Branch. Similarly, NABARD and Handloom and Textile Department jointly presented appreciation letters to over 20 weaving trainees during the seminar.

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