Apple set to end 2023 with 7% market share for iPhones in Android-dominated India

NEW DELHI: Driven by domestic manufacturing, Apple iPhones are set to garner a 7 per cent market share in the Android-dominated smartphone market in India this year, the latest data showed on Saturday, as the tech giant gears up to globally launch its flagship devices next week. Apple iPhone shipments grew 68 per cent (year-on-year) in the first half of this year in the country.

In the first half, Apple secured a 6 per cent market share in the Indian smartphone market and dominated the super-premium smartphone segment (priced between Rs 50,000 and Rs 100,000) with a robust 63 per cent market share, according to data from market intelligence firm CyberMedia Research (CMR). CMR estimates iPhone 15 shipments in the launch quarter to hover around 65 per cent, driven by an increased ‘Make in India’ initiatives. iPhone domestic manufacturing in the country has significantly increased over the past four years. In another push towards its India manufacturing dream, Apple maker Foxconn started the local production of the next-generation iPhone 15 at its Sriperumbudur facility near Tamil Nadu faster than ever.

A small set of ‘Make in India’ iPhone 15 units is likely to be exported to other countries within a short span of time from its global launch. Other Apple suppliers in India, like Pegatron and Wistron (which are being acquired by the Tata Group), will also assemble the iPhone 15 as soon as possible, according to sources. CMR anticipates a 25 per cent YoY growth in iPhone shipments with the iPhone 15 series.

iPhone 14 series shipments in the launch quarter were around 58 per cent and iPhone 13 series were around 23 per cent in the country. “Apple has enjoyed a positive growth trajectory in India in recent years, with sales of its older generation iPhones steering growth. The upcoming iPhone 15 series is poised to maintain this growth momentum,” Prabhu Ram, Head-Industry Intelligence Group, CMR, said. (IANS)

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