India saw 25.1 mn wearable unit shipments in Q1 2023, boAt leads

NEW DELHI: India saw the shipment of 25.1 million wearable units in the first quarter of 2023, registering a strong 80.9 per cent (year-over-year) growth but remained flat quarter-over-quarter, a report showed on Wednesday.

The share of smartwatches grew to 41.4 per cent from 26.8 per cent a year ago and the earwear category also witnessed a strong 48.5 per cent YoY growth, according to the International Data Corporation.

Imagine Marketing (boAt) maintained the top place with 25.6 per cent share, growing by 102.4 per cent.

Fire-Boltt stood second at 12.4 per cent share in Q1 in the overall wearable category. It lead the smartwatch category with 28.6 per cent share growing by 224.2 per cent YoY.

Nexxbase (Noise) stood third in overall wearables, growing by 97.3 per cent YoY and 11.9 per cent market share. Noise dropped to second place in the smartwatch category with 21.6 per cent share, growing by 157.6 per cent YoY.

The dominance of online channel remained with a share of 73.9 per cent in the overall wearable market. (IANS)

Also Read: Meta plans to shut down Portal, smartwatches projects

Also Watch: