Chennai Super Kings ink deal with Myntra as jersey sponsor for IPL

CHENNAI: Fashion e-commerce giant Myntra on Monday announced its partnership with three-time Indian Premier League (IPL) champions Chennai Super Kings. As part of the association, Myntra's logo will feature in the front of CSK's jersey during IPL 2021 which is set to start on April 9.

"As part of the collaboration at least three star players will be involved in various promotional activities that are aimed at engaging with a collective audience," said Myntra in its statement, further stating that it has signed on with CSK as the franchise's "official fashion partner".

"As part of this partnership, Myntra will enjoy a significant share of voice with multiple on-ground visibility features such as perimeter boards, LED walls, toss mats, among others during all CSK home games," it further said. IANS

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