CPL wins 'Best Use of Social Media' at International Sports Convention

GROS ISLET: The Hero Caribbean Premier League (CPL) has won the award for 'Best Use of Social Media' from the prestigious International Sports Convention (ISC) for its social media and content strategy at the annual International Sports Awards.

The tournament took place between August 18 and September 10, and as a result of the Covid-19 pandemic it was played behind closed doors. And because of this, the use of social media to keep fans engaged was more important than ever. CPL achieved great results, with over one million new followers added and over 300 million social media video views achieved during the tournament period alone, said an official CPL statement.

"CPL has always prided itself on being at the forefront of digital media and content creation, but in 2020 we realised it was even more important. Rather than scale down our digital output during the pandemic we took the opposite approach to make sure our channels were more engaging than ever. To have delivered 800million social media video views this year, including over 300m during the tournament, shows that this strategy was a successful one and to get recognition for this from ISC is a fantastic moment for the tournament," said CPL Head of Marketing Chris Watson. IANS

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